Hugh says : "corporate blogging works"

Just a quick notice that Hugh has a great discussion on his blog about why corporate blogging works. I've had hundreds of conversations with product managers where they've said their primary goal is to teach the customer how to think about the technology. That's exactly what Hugh talks about in his post.

Is blogging the only way to do this? The best way in every situation? No.

You're not going to stop writing press releases, whitepapers, training courses, or presentations. These conversations are still important.

What blogging does and does best is to prepare the ground and make it ready for every other kind of conversation you have with customers.

Now what if your customers think your product's lousy? That's a conversation for another day.