Sunday, May 22, 2005

Marketing in 100 words or less

In his blog Fermentations, wine marketer Tom Wark tells us how to market a wine in 100 words or less.

Writing for lifestyle industries is an art. The language has to have a certain opulence that imparts a bit of the mystique of the product to the customer. You take the sunlit valley in France, the odor of the casks, that one perfect candlelit meal and put them all on a 3x5 index card. If you can do it, you're a star. Do it in 100 words, and your a superstar.


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