It's About the RSS!

About a month ago I was talking to a friend of mine about blogs. He works for a medium size company that's well placed to lead its market. His basic question was "why should I care about blogs?"

This week he asked me how his company can set up an RSS feed. This just cements my view that RSS is the killer app of blogging. Without RSS, blogging is still just a toy for niche groups and sub cultures with too much time on their hands. With RSS, it has the potential to rival Email in importance.

And while I'm on the topic, check out Blogging Planet's post on Ten Ideas for RSS Feeds.