Spelling Doesn't Matter

Over and over again, I see correct spelling listed as one of the essentials of a good blog, but the sad truth is that perfect spelling isn't going to make the difference. Every really good blog lets the occasional spelling mistake through. That's one of the hazards of a medium that's so immediate. Do you really think Scoble's going to hire a copy editor for his blog?

Am I saying that spelling is unimportant? That is should be ignored? No. But if your blog is weak because of some other deficiency, perfect spelling isn't going to change that. If your blog's already great, but your spelling is bad, then there's an area you can improve. But bad spelling isn't going to bring a good blog down. That's why I didn't include spelling as a requirement when I posted my list a while back of what makes an effective blog?

Tip: Always use a spell checker when you blog. If your blogging software doesn't include one, paste your post into a word processor and check the spelling there. Beyond that, don't sweat the small stuff.