Dumbest Moments in Business
I finally got around to glancing at Business 2.0's Dumbest Moments in Business for last year. The Kryptonite lock furor made spot #1. For those who didn't follow this story, a video appeared on the Web showing how to pop a Kryptonite bike lock with a Bic pen top. Bloggers picked up the story, and Krytonite's slow and lackluster response ended up hurting them bad. The Kryptolock story has since become the proverbial morality tale about the power of blogging and why companies need to start blogging (for example in , Hughtrain).